Sailing as a metaphor for the way we work

Current position
The current position of the sailing boat symbolizes the current (competitive) position of a company. We believe that what makes a difference is the combination of a distinctive customer proposition, having the right people on board and in the right seat, with access to the right means.

Alert anticipation of (changing) conditions
What the weather conditions and the wind are in sailing, is what the market conditions are in doing business. We cannot influence them. But what we can do is be alert and continuously anticipate and act in the best way possible, by making sure that ‘the sail is set spot-on’. We help companies to achieve this through our active involvement.

The entrepreneur at the helm
To us it’s important that the entrepreneur keeps the initiative. As a shareholder we do not take over from the entrepreneur, but want to expand the company further together. Based on a cooperation of mutual trust, clear individual responsibilities and a shared passion for entrepreneurship.

Choosing a destination and navigating towards it
We help companies to accurately determine their vision, the ‘dot on the horizon’ that they want to reach, and translate it into measurable goals. Next, we start navigating to determine the best way how to get there. Together with the entrepreneur we make choices and develop the companies’ own route, which leads from its current position to the destination. Subsequently we help realize that route in a decisive manner and help make timely adjustments along the way when needed.

Trimming
Through our active involvement we help companies to continuously anticipate, act upon and adapt to changing market conditions while executing their strategy. In the same way as on a sailing boat, where one trims the sauils to make sure that they are set in the optimal position fort he combination of the wind at that moment and the desired direction to go.