‘Building companies that last for generations’, that is what we believe in. That is why we pursue long-term value creation over short-term gains and aim to create a company that is built to last, together with the entrepreneur. We think value creation in companies starts with accurate insight into how a company creates value for its customers and, in so doing, distinguishes itself from its competitors. Innovation serves this customer value and is essential to ensure that the value proposition remains distinctive and is expanded further. A strong financial performance is an important precondition, which ensures continuity and generates the possibilities to invest in a strong team of people and the required means. Consistency in the focus on customer value – based on a passionately shared vision – makes the proposition truly distinctive, the brand strong, the customers loyal and the employees proud. And thus the competitive advantage is durable and the company becomes built to last. Above average revenue growth, strong market position and shareholder value are the long-term returns of a focus on delivering customer value, not a short-term goal in itself.